July 10, 2008

Capitalize on Confluence to create Synergy

Be it TOI's Teach-India initiative, the idea of FriendFeed, the concept of Alltop... All of them do one thing in common - Create Synergy. It is the creation of great value by bringing the appropriate resources together.

TOI' Teach-India project brings together several NGOs on a common mission of spreading education to the masses. It added more value by getting corporate companies into the mix. The heavy works are done by the NGOs and Corporates, while TOI is just an organizer/mediator. To oversimplify the story, TOI has done nothing but confluence of the right people. Now, look at the synergy that TOI has created - Its massive and effective.

FriendFeed is an aggregator of activity across several social websites. Though it currently packages several unique features, it started just as a confluence of social activity on the web. It thus achieved more fame with less work! Similarly, AllTop is just a RSS feed-aggregator to read several blogs in one place.

On the same lines, I created 'Sanskrit Voice Digest' as an aggregation of selected Sanskrit blogs across the web. Though I had spent less effort to create it, the value it offered to Sanskrit enthusiasts is huge. I only capitalized on confluence of the right resources.

So, Confluence is a smart act if done right, the remaining pieces of the puzzle will fall in place. Lets apply this idea for the growth of a nation. Bring together several charity institutions under one roof, and provide an easy interface for the rich and benevolent people to contribute. I think several nations including India lacks such Meta-Organization. Hope this becomes TOI's next social experiment. Click here to read more on this idea.

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