Sprouting of creepy web2.0 apps

Recently, I came across a web2.0 site titled 'My Biggest Complaint', and I said to myself 'What a creepy idea!'. The word 'Complaining' itself has a negative connotation attached, and creating a platform for a group of people to share their complaints is even worse. Guessing who would be the target audience for this site is pretty obvious... all whining unhappy losers.

The creator could have given a positive spin to his site by encouraging people to brainstorm ideas to overcome their complaints. Solutions are what we need!